Understanding talent is where smart employer branding and recruitment begin. And it needs to lead to the next step. For almost a decade, Potentialpark has conducted market research about the information-gathering, decision-making and application processes of job seekers. Our knowledge and advice have helped employers, service providers and universities worldwide to communicate better with their target groups.
The OTaC Online Talent Communication study is a cohesive assessment of all major online communication channels, and aims to provide you with a tool box for improving the candidate experience of your recruitment communication activities.
The OTaC Career Website (previously: TEWeb) will help you to improve your career website by giving you the candidates’ perspective on this channel.
The OTaC Online Application study (previously: APOLLO – Applying Online and Loving It) helps employers understand the criteria for success for online applications, seen from the candidates’ perspective, and thus improve their process.
Social Media Talent Interaction
The OTaC Social Media Talent Interaction study (previously: S-COM), is a study that evaluates the uses of Social Networking tools for recruitment purposes and how students are using them today.
Mobile Talent Interaction
The OTaC Mobile Talent Interaction study (previously: M-Com) will help you understand how students are using their phones in today’s job market, and will help maintain your position at the forefront of talent communication.